This doc will serve as a log of all the user and account engagement data we track and send to our various tools. It will serve as (a) a reference for anyone needing to know about this data; and (b) a way to track the progress of the implementation of this data in the product.
In order to effectively use this document, you will need an understanding of how our data tracking and respective naming conventions work. You can find more detail on that here:
How to use our schema doc - template
Some of the basics you'll need to understand this document:
EVENT NAME: This is the name of the specific event. We follow a OBJECT-ACTION naming convention for our events. This means our event names take a NOUN-VERB format. We will name the object being acted upon, and then name the action.
Team member invited,
Email deleted, etc.
RELATED FEATURE: What feature to which this event is related.
DESCRIPTION: A where/when (why?) description of this event.
PROPERTIES: These are properties that are attached to a specific event
USER TRAITS: This is if we need to make an identity call on this event in order to set user traits. See full list here.
GROUP TRAITS: This is if we need to do a group call and set group traits.
PRODUCT ENGAGEMENT SCHEMA