This doc will serve as a log of all the user and account engagement data we track and send to our various tools. It will serve as (a) a reference for anyone needing to know about this data; and (b) a way to track the progress of the implementation of this data in the product.

In order to effectively use this document, you will need an understanding of how our data tracking and respective naming conventions work. You can find more detail on that here:

How to use our schema doc - template

Some of the basics you'll need to understand this document: